An answer engine is any AI or search experience that generates direct responses from model knowledge, retrieval, citations, or indexed web context.
A brand entity is the machine-readable identity of a company, founder, product, location, service, and proof ecosystem.
A citation surface is any public source that an AI system can use to justify a recommendation, including owned pages, third-party mentions, profiles, videos, reports, and structured data.
Proof assets are the visible materials that turn brand claims into evidence, such as case studies, transcripts, executive clips, certifications, local pages, and Promo films.
FAQ
Why does GEO need a glossary?
A shared glossary keeps strategy, content, schema, and reporting language consistent across teams and markets.
Can glossary pages rank or be cited?
Yes. Clear definitions with related services and industry context can support both search discovery and AI answer clarity.